The new Rugs & Co showroom was created from a desire to express the brand's world through material, texture, scale, and a precise spatial experience.
The space combines contemporary aesthetics, natural materials, and craftsmanship, presenting the rugs as an integral part of the architecture and the overall ambiance of the venue.
The showroom was designed as a hospitality and inspiration experience for architects, interior designers, and private clients — a place that allows for an intimate experience of the Bespoke world and personal design, within a calm, precise, and curated environment.
The compositions, textures, and connections between materials were carefully selected, with the aim of creating a harmonious dialogue between art, design, and space.
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Ben Kedem is an international interior designer who creates spaces with a precise, sensitive, and timeless design language, combining natural materials, contemporary minimalism, and an experiential atmosphere. His works are characterized by a balance between formal purity, material depth, and attention to detail — stemming from an approach that views space as a complete experience, not just aesthetics. Ben's design approach emphasizes proportions, light, texture, and natural flow between different elements, creating a harmonious dialogue between design, art, and people.
