In the special project with factory54, we designed a unique carpet for the back room of the concept store, for the Balenciaga brand. The carpet has been custom designed from wall to wall, in light tones and with a minimalist design, which blends with the brand's design line and with the dominant furniture of Roi Nahum. Along with the lighting, mirrors and brand items, the carpet creates a sense of calm in the space and is a design quiet spot, balancing the brand's colorful luxury products with a harmonious and gray background.

The unique carpet we designed for factory54 had a dual purpose - design and practical. On the one hand, a minimalist design was chosen that creates an interesting contrast with the unique aesthetics of the super brand Balenciaga and its colorful products, thus creating a visual balance in the space. On the other hand, since it is an active commercial space, we have chosen particularly resistant and high quality materials for the measurement rooms, those that manage to maintain uniformity and density, and are resistant to wear and daily cleanings, without giving up a chic and meticulous look.

For the special project with factory 54, another beautiful carpet was designed. This carpet has been chosen in light tones and with a minimalist design, in order to correspond with the dominant and heavy furniture of Roi Nahum.
Superbrands with colorful and unique products blend harmoniously with the minimalist and gray furniture and carpet.

The carpet in the picture is specially designed for the factory54 display space and combines neutral tones with an abstract texture, simulating natural color spots or the movement of clouds. The asymmetrical shape and soft tones create a sense of natural flow that balances the urban and raw look of the space. The choice of a minimalist but presentable design allows the carpet to serve as a connecting point between the furniture, clothing and industrial elements of the place, while maintaining a sense of softness and a modern aesthetic.