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At PADANI’s luxury boutique in Mamilla, Jerusalem, bespoke rugs designed by Gadi Carmel, Creative Director of RUGS & CO, form an integral part of the space and its design language.
Created specifically for the boutique, each rug draws inspiration from the distinctive color palettes of the luxury brands represented within it. Carefully selected tones, textures, and compositions reflect each brand’s character alongside PADANI’s own identity, bringing them together in a cohesive design.
Soft curves, layered materials, and refined details create a dialogue with the surrounding architecture, adding warmth and depth. The result is a unique textile expression that brings together design, craftsmanship, and brand identity to enrich the experience of the boutique.
Gadi Carmel leads the brand’s design and creative vision, from initial concept to finished piece. Under his direction, original collections and bespoke projects take shape, bringing together art, materials, and architecture. His work is defined by a bold, precise design language, unexpected proportions, and a drive to push the boundaries of traditional design, giving every rug a distinctive presence within the space.
