We are proud to present an exceptional project in Jerusalem: a custom-made 45-square-meter rug, designed as a monumental wall covering for the entrance of a luxury nursing home. The piece spans from edge to edge, transforming the wall into a powerful, bold, and one-of-a-kind architectural statement. After months of precise planning, craftsmanship, and complex installation, a near-impossible vision became a groundbreaking work that redefines the boundaries of design and rug artistry.





Gadi Carmel — Creative Director of RUGS & CO: Gadi Carmel leads the brand’s design and creative vision, from the initial concept to the finished creation. Under his direction, original collections and custom projects are developed, bridging the gap between art, material, and architecture. His work is characterized by a bold and precise language, unexpected proportions, and a drive to push the boundaries of traditional design, turning every rug into a significant presence within a space.