The SERAPHA rug looks as if it was born from an ancient script – a combination of symbols, lines, and geometric figures that together form a riddle. Each shape is connected to the next with a precise rhythm, like a private visual language. As part of the TIMELESS collection, SERAPHA explores the connection between sign and meaning – and the possibility of designing an object that is also a formal poem. The rug is hand-woven from natural materials, meticulously preserving every sophisticated line and precise color transition. Gadi Carmel – our chief designer – weaves here a design composition that is both a visual poem and a new relationship between pattern, form, and spirit.

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