THE PRIMORA CARPET SIMULATES A MOMENT OF BEGINNING -- THIN, EMPHATIC BLACK LINES THAT MARK ORDER AMID CHAOS, NEW GEOMETRY WITHIN CALM TEXTURE. The carpet combines old and new, between Renaissance lines and modern stylistic decomposition. It creates a framework -- but leaves room for imagination. PRIMORANWOVEN BY HAND FROM ONLY NATURAL MATERIALS, WITH EACH SPACE IN IT CHOSEN WITH CAREFUL DESIGN THOUGHT. The design was created from the unique world of Gadi Carmel — our chief designer — who explores in each project the question: what is order, and what is freedom.

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